This iSnap photo kiosk thing looks interesting because (if I am guessing correctly at what’s not on the terse website) it’s like an instant photo booth that a brand could sponsor at a club or event. These guys – – look interesting, in terms of truly polished interactive work for self-service screens. I’d spend some time looking at what Insteo is doing with auto-moderated social streams (removing the human factor and cost). They tend to be more at this show than DSE because of the ePOS and Kiosk history. What would interest me are the vendors who are making commercial-grade versions of tablet devices that could actually survive at the retail shelf-edge (consumer tabs are awesome but they aren’t built for 100-hours of abuse week after week). There are lots of self-service firms who do kiosk and interactive screen work.
#Isnap kiosk software
On the vendor side, this show tilts more to gear and interactive solutions than to software and big displays, as DSE does. Sanctioned pitches send me in the opposite direction pretty much every time. There’s lot of other good sessions, but as noted, I’ve been there, heard that, or the things are sponsor-driven. He will be joined by people from SapientNitro and Obscura Digital, who do some really interesting and different customer engagement work. Symon’s Steve Gurley – among the most relentless advocates for digital signage and mobile integration – is leading a session called The Holistic Customer Experience, about grabbing and holding consumer attention. Social CRM: Driving Business Value from Customer Engagement on the Social Web has Insteo and Chess Media Group talking about long-term, scalable business strategies for social streams, moving beyond the often dubious merits of slapping various streams up on screens because it’s possible. Using Smart Devices to Effectively Interact with Customers has speakers from Thumbspeak, Swirl and Isobar (UK) talking about mobile integration. I’d find time to hit the mobile and social sessions that are more about how things will fit in than about how this vendor already did this or that. He’s talking about reaching people with Digital OOH screens along the path to purchase, aka when they are off their couches, outside the home. He’s a smart cat and RMG will probably be one of those few companies standing when all the mergers and acqusition activity slows down and there are 40 Digital OOH media companies in the U.S., and not 400. I’d go to the 2nd day morning keynote by Garry McGuire, who runs Reach Media Group. Had I the time, here’s what would catch my attention at the show: BUT … I am not the bum (in every sense) Dvorchik wants in seats in the lecture areas.
When I see the conference agenda I see a lot of the regulars speaking at this show as at earlier shows, as well as at DSE and other events. For me, it’s a tougher sell because there is a little bit of a circuit-like feel to the event.
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